COMPETITIVE
Much bigger than blimps... This photo gives a perfect example of the relative visibility between a blimp and a Skytypers message. Although consumers can usually spot a blimp, most simply assume it’s advertising Goodyear and go back to what they were doing.
The blimp message flashes colors and uses movement to attract attention. But what good is noticing an airship when the message cannot be read more than a few miles away and only when it’s correctly oriented toward the viewer?
Contrast that with Skytypers message that is interactive and dynamic. You can run multiple messages, it’s miles long, highly visible and easily readable. Consumers stand and watch the message unfold before their eyes. It often becomes a game as viewers try to figure out the rest of the message. This translates to longer viewing time and more positive re-enforcement of the message.
Banners or Billboards are even smaller... Even the largest banner/billboard is tiny in comparison to Skytypers messages. Flying low and slow so the message can be read, towed banners are fairly common along beach areas. However, post 9/11, FAA regulations restrict banners over most major populated areas or special events. At 10,000 feet, Skytypers sky billboards™ can be place above just about any event without restriction.
Wherever there are major conventions, shows or other large target audiences, you'll also find the press. While they usually ignore banners and blimps, Skytypers sky billboards™ are so huge, visible and unusual, your message will often be part of the local news as well. This collateral media coverage can easily double or triple the number of consumers seeing your message.
Aerial Advertising Assessment
Feature
Towed Banner Billboard
SkyWriting
SkyTyping
Sky Billboard™
Who provides the service;
Number of aircraft used to perform service;
Altitude of aircraft
(approximate);
Length of Time To Display Copy;
Size of display;
Square Footage of a Single Message;
Square Footage of a Single Message;
How copy is displayed while in flight;
Vary Copy in Flight;
Multi-lingual;
Duration of reader visibility of entire copy (estimated);
Viewable Distance (estimated);
Interactive Medium;
Production Costs;
Cost per thousand;
Typical cost for service;
Length of time over target audience;
Risks – possibility of billboard falling from aircraft;
Liability Insurance;
FAA Restrictions;
Can fly over event while it is progress?
Who should you fly with?
Multiple in any major U.S. market
(“me too” medium)
1
FAR 91.119; Over any congested area...More
N/A - boards are produced pre-flight
39’ high x 86’ long on average
(text banners are 5’ to 7’ tall)
39’ high x 86’ long on average
(text banners are 5’ to 7’ tall)
4,031 on average
N/A - boards are produced pre-flight
No
No
45 seconds
Up to 1/2 mile
No
$10,900 on average
($3.25 per square foot)
$4.00
$500 to $650 per hour (plus production costs)
2 hours
(approximately)
Yes
(it’s actually happened)
Not always, you should ask first
Several since post 9/11
No
(per theTransportation Safety Admin)
4 to 6 total in the U.S.
(lost art)
1
10,000’ to 12,000’
1 ½+ minutes per character
1,300’ high x 7,920’
(6 characters)
1,300’ high x 7,920’
(6 characters)
10,000,000’
Manual – art form (depends on pilot’s
skill level)
Difficult to do.
Probably not
1 minute
(entire copy will not be readable at one time)
Up to 15 miles
Yes
None
Not available
$2000 to $5000
(writes copy only
once or twice)
1 hour
No
Not always, client should ask first
Minimal
Yes
Only one provider in the world!
5
10,000’
4 seconds per character
1,250’ high x 26,400’ long
(20 characters)
1,250’ high x 26,400’ long
(20 characters)
33,000,000’
Patented on-board computer system
Yes – all you want
Yes
3 to 5 minutes (entire 20 character copy will be readable at one time)
Up to 15 miles
Yes
None
$1.73
$1,500 per message
(skytype variable copy a minimum of 10 times)
3 hours
No
Yes
Minimal
Yes
